March 04, 2024

Right now we're playing in Vegas....

Vegas Vacation with a Twist: My TOYFest West Adventure!

Forget the slot machines and high-stakes poker, for a few days this past week, Las Vegas is all about toys! Yes, I just had the incredible opportunity to attend the TOYFest West show, a haven for all things playful and innovative in the toy industry.

Imagine a massive convention center overflowing with aisles upon aisles of exhibits showcasing the latest and greatest toys for every age group and interest. From plush cuddle buddies to mind-bending STEM kits, retro classics to cutting-edge tech-driven experiences, TOYFest West had it all.

As a self-proclaimed toy and game enthusiast (don't judge, there's a kid in all of us!), I was in awe of the creativity and ingenuity on display. Here are some highlights that left me particularly impressed:

Interactive: Forget passive play, there were products galore all about engaging kids in active and immersive experiences. I witnessed everything from absorbing play sets that brought dinosaurs to life to educational products that bring on those all important STEM skills.
Sustainability: It was heartwarming to see manufacturers putting an emphasis on eco-friendly and sustainable toys. From plush animals made from recycled materials to wooden building blocks with non-toxic finishes, this section offered parents peace of mind and kids a chance to learn about environmental responsibility through play.
Nostalgia Alley: This section was a trip down memory lane for anyone who grew up in the 80s and 90s. Retro toys rule!

Beyond the amazing products, the real heart of TOYFest West was the atmosphere of excitement and passion. I met toy designers, inventors, manufacturers and retailers, all united by their love of creating fun and educational experiences for children. It was truly inspiring to see their dedication and the joy they bring to the world through their work.

TOYFest West is a place to rediscover the magic of play, explore innovative trends, and find the perfect product to spark imagination and creativity in children of all ages.

Next up, an Amazon show in Vegas. Then back to the day job...